Pizza Crustica

Brand identity concept for an authentic Italian pizza chain, balancing tradition with a bold and modern visual system. Inspired by vintage Italian pizzerias, the identity combines classic typography, textured details, and a basil-inspired green palette to create a warm, honest, and recognizable brand across physical and digital touchpoints. Although the concept was not selected, the project reflects my approach to building strong end-to-end brand systems with real-world applications. Project developed as part of my work at IDEA Branding & Advertising