Landmark

Brand identity redesign for an established outdoor and lifestyle retail brand, created to refresh the visual language and expand its appeal to a broader audience. The challenge was to build a flexible brand system that works consistently across retail spaces, marketing materials, and large-scale production applications, including building wrap, feature walls, signage, and in-store graphics. Inspired by landscapes, movement, and exploration, the visual language draws from topographic maps, using contour lines, layered forms, typography, patterns, and color to create a bold and scalable identity.
Project developed as part of my work at IDEA Branding & Advertising